StructuredWeb Honored Again
As we continue to move forward in 2024, we are beyond thrilled....
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Catalyst Has Grown Up
The transformation Catalyst has undergone from July 2022 to August 2024 is truly remarkable....
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Increase Partner Engagement
As a channel marketer, you face the daunting task of creating and personalizing a vast array of marketing assets tailored to different verticals...
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Streamline, Customize, and Amplify Your Channel Video Strategy
For today’s channel marketers, ensuring partners have access to timely, high-quality marketing....
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Channel Marketing Association Summit Recap
The Channel Marketing Association Summit, put simply, is one of the best events I have attended....
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Webinar Syndication: A Powerful Strategy for Extending Your Brand Reach – Part II
Promoting and amplifying your brand through partners is crucial for success in today’s channel marketing...
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Unleash the Power of Content, Video and Webinar Syndication – Part I
In the ever-evolving world of channel marketing, staying ahead of the curve is crucial. One of the most effective ways...
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Revolutionizing Channel Sales & Marketing Enablement: How AI Empowers All Partners
In today’s competitive landscape, partners of all types and sizes are constantly seeking innovative solutions to elevate their marketing efforts...
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AI Is Here To Stay: The Channel Should Embrace It
Crossing the “chasm” from skepticism to fully experiencing the real power of AI marks a critical...
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Reflecting on StructuredWeb’s Journey: 25 Years of Innovating Channel Marketing
StructuredWeb turns 25 years old today and I couldn’t be more grateful and proud...
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MDF & TCMA Collaboration: Driving Channel Success
Effective marketing development fund (MDF) and through-channel marketing automation (TCMA) collaboration...
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Empowering Channel Partners: TCMA, MDF, and Incentives Working Together
n the fast-evolving landscape of channel marketing, success hinges on the seamless integration of three critical...
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StructuredWeb Honored Again: Celebrating Our Latest G2 Awards and Reflecting on Our Journey
As we kick off the new year, we are excited to announce our recent G2 Winter 2024 Award wins. It’s a moment...
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StructuredWeb’s Channel Marketing Predictions for 2024
2023 was most certainly the year AI jumped into our collective consciousness, and its ascent exceeded...
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Navigating the Future: A Comparative Analysis of Channel Vendors Embracing Generative AI in Marketing
In the competitive landscape of channel marketing, the adoption of cutting-edge technologies can make all...
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The ChannelGPT Mindset
In today’s world of channel marketing, the incorporation of Generative AI tools, such as StructuredWeb’s innovative...
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The Power of Trust in Delivering Superior Partner Experience for Short and Long-Term Sales Wins
I recently had the privilege of attending 360insight’s first Ecosystem Conference...
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PX Matters Like Never Before: Elevating Partner Experience in Channel Marketing
In today’s rapidly evolving business landscape, Partner Experience (PX) has taken center stage like never before...
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8X8X8 = 512: Transforming Channel Marketing into Channel Storytelling
Numbers have a unique way of telling complex stories in a concise and impactful manner...
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Unlocking Channel Revenue Growth in a Resource-Strapped Environment: The AI Imperative
In today’s volatile business landscape, channel management leaders at large tech firms are grappling with the dual...
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A Close Look at Catalyst 2023: Another Success (Even Without the Yachts)
Set against the backdrop of an ever-evolving digital landscape, the Catalyst conference has rapidly risen...
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Channel Content Creation: From Prompts to Automation with EditAI
We live in an age of content saturation. With information at our fingertips, crafting messages that resonate...
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Seizing Economic Momentum: Channel Marketers Supercharging Demand with Digital Marketing and Generative AI
As the global economy rebounds, channel marketers find themselves in a pivotal position...
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Another Nine G2 Award Wins for StructuredWeb’s TCMA Platform for Channel Marketers
Praise doesn’t get much sweeter than when it comes from your peers. That’s precisely why the team at StructuredWeb...
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My Conversation with ChatGPT about Managing AI Challenges in the Channel
There is little doubt that Generative AI, such as ChatGPT, offers numerous benefits for channel marketers...
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Realigning and Running Your Channel Operations in the Age of AI
The landscape of business has undergone a significant transformation in recent years, driven...
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The Evolution of Channel Content Creation: The Rise of Drag-and-Drop Editors
Looking back, when I used to design and code HTML emails and landing pages, content creation was a complicated...
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ChannelGPT: The Next Frontier in Content Generation for Channel Partners
As a former Managed Service Provider (MSP), I’ve seen the evolving content demands of channel partners across...
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Amplifying Social Media Content with ChannelGPT
In the fast-paced digital landscape we find ourselves in, the influence of social media on brand visibility and...
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Do Channel Email Better with ChannelGPT
Emails. We draft them all of the time, so why does this simple communication tool continue to stop vendors and partners...
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Channel Marketing Just Got Supercharged with Generative AI, and its New Engine is More Powerful Than Ever
It makes sense that we (StructuredWeb) would be the first to develop and announce the launch of ChannelGPT – the first and...
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Improved Partner Experience Depends on Number Crunching, Which is Why Calculate is StructuredWeb’s “5th C”
Partner Experience (PX) has become a critical factor for success in channel marketing, especially in the technology space...
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A Delighted Channel Partner is More Likely to Convert Leads into Sales: Convert is StructuredWeb’s “4th C”
When it comes to providing an exceptional partner experience, the first three “Cs” of StructuredWeb’s “5 Cs,” which includes Create, Connect and...
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Diversity in ideas, background and gender make us stronger in the workplace
Diversity in ideas, background and gender makes us ALL stronger in the workplace. Listen to a conversation with...
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When it Comes to Partner Experience, Communication is Everything
In our previous two blog posts, we covered how vendors can significantly enhance the channel partner experience by...
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Elevating Partner Experience Through Connection: The Second of StructuredWeb’s “5 Cs”
Partners don’t need or want a complex and tedious relationship with their vendors. With multiple vendors on their daily plate...
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The Partner Perspective: Deploying the First C “Create” of StructuredWeb’s 5C’s to Optimize Partner Experience
Vendors need them, customers know them, and they play an essential role in the sales ecosystem lifecycle...
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The Final 2023 Prediction: AI-Driven Marketing Automation Platforms Transform Channel Marketing Effectiveness
The last of StructuredWeb 2023 Channel Marketing Predictions is certainly not the least. In fact, without Marketing Automation...
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Channel Marketing Without Video Today is Like Driving a Car Without Wheels
Video marketing has become a crucial part of modern marketing strategies and channel partner marketing is no exception...
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High-Touch Customer Service: How TCMA Can Help
Over the past year, high-touch automation has changed the channel marketing game and become one of the best solutions available...
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StructuredWeb’s 2023 Predictions Series: Generative AI for Channel Partner Marketing
Our next installation for our StructuredWeb 2023 Predictions Series is all about Generative AI. You may have heard one of the latest...
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How AI and ML Can Propel Channel Marketing Automation
Increasingly, Through-Channel Marketing Automation (TCMA) is superseding CRM and marketing automation as the platform...
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Channel Marketing Trends Part 2: Looking To 2023
AI modeling advanced quickly in 2022. The sprouts of machine-generated marketing content have taken hold...
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Channel Marketing Trends Part 1: Taking Stock, what we learned in 2022
It’s no secret: 2022 presented a rocky path for businesses. Many challenges to marketing and sales...
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TikTok Marketing Opens Opportunities for Channel Partners and TCMA
TikTok has taken the spotlight in social media marketing and helped make 2022 the “Year of the Video....
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Channel Focus Webinar: Three Must-Haves for Building Effective Channel Programs for 2023
Regardless of whether you are an economic optimist or pessimist, we all recognize....
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Don’t Panic: Effective Channel Marketing Strategies To Survive a Recession
In today’s uncertain economic climate, many businesses are struggling to find ways that will help....
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How to Launch a Successful Channel Marketing Program
Are you interested in creating a successful channel marketing program....
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7 Ways to Make To-Partner Marketing Stronger Even During Uncertain Times
Partnership marketing is like alchemy. Two or more firms collaborate to reach new heights....
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Enabling Partners with Through Channel Marketing Automation Awards
You’ve got to allocate the reward where the effort is being made....
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All TCMA Platforms Are Not Created Equal: Does Yours Have the ‘Six Cs?’
Last month, StructuredWeb’s Chief Growth Officer, Steven Kellam, published a compelling....
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Turning Channel Marketing Up in a Down Market: A Channel Waves Chat with Meaghan Sullivan
Markets are down, prices are up, and companies are trying to navigate the uncertainty that plagues....
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25 Years of “Baptie’s” Channel Focus – A Look Back While Focusing on the Future
For 25 years, “Baptie” as people in the Channel understand it, is a gathering of new minds and....
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Simplifying Channel Marketing
While marketing tactics continue to grow in sophistication, the channel’s ability to execute....
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Partnerships is the New Black: Based on Catalyst2022 Partnerships Event, Everyone Wants to Wear It
There was excitement and energy in the air! Catalyst2022 was supposed to start at 4 p.m., but....
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StructuredWeb Receives Another Round of G2 Recognition for Stellar TCMA Performance and More
Racking up nine awards is pretty good. But what makes it even more satisfying for the team at....
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Content Syndication on Steroids: Taking Syndication to the Next Level Means Going Beyond Website
Content syndication is not new. Enterprises large and small have been leveraging this useful....
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How Zoom Put the Boom in Partner Engagement and Demand Generation with Personalized Video
If you’re not yet incorporating video into your channel marketing strategy, you’re missing....
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Channel Focus Event Takeaway: Making your partner better marketers
The Channel Focus 2022 Virtual Event, celebrating its 25th anniversary, was recently held with....
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Personalized Video Delivers Twice the Channel Marketing Punch
There are two truths surrounding channel marketing in 2022 — personalization....
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How Channel Marketers Can Connect Their Disjointed Tools to Drive Better Partner Performance
Last year, the typical U.S. company reported using an average of 110 SaaS applications....
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StructuredWeb is named a Leader in the Spring 2022 G2 TCMA Grid Report for Enterprises
It’s happened again! StructuredWeb was named a “Leader” in the Through-Channel Marketing Automation....
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March Product Release Notes
We’re committed to the continuous improvement of our platform’s user experience and ....
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March Madness Edition | The Sweet 16 of Channel Marketing Tactics
Even if you’re not a college basketball fan, it’s impossible not to get caught up in the energy and ....
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Channel Marketing Insights: Maintaining a Clean CRM
There are few greater privileges than being allowed into a customer’s or prospect’s inbox ....
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Channel Marketing Insights: Six Tips to Foster and Nurture Leads the Organic Way
I’m betting that nearly everything you’ve ever read about lead development made reference ....
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We’re Growing and Gaining Two Powerful New Executives
2022 is well underway and I think you’ll agree it’s an exciting time to be part of the channel ....
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The missing link between Sales and Marketing and how channel marketing technology can help
It’s often thought of as a one-way street – marketing feeds sales the leads and sales takes over from ....
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Calculate — The Final Stop in the 5 C’s of Successful Channel Marketing Programs
I hope you’ve enjoyed our tour through the 5 C’s of Successful Channel Marketing Programs ....
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Top Five Channel Marketing Trends for 2022
Every year, analysts, influencers and prophets share their predictions for the upcoming year ....
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“Video or Vanish” is the takeaway for channel marketers during our recent webinar
If you attended our recent webinar, Why You Must Integrate Video Into Your Channel Marketing ....
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Convert – Stop #4 in the 5 C’s of Successful Channel Marketing Programs
As we continue our journey through the 5 C’s of Successful Channel Marketing Programs ....
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Webinar: Learn How to Make Video Part of Your Channel Marketing Strategy
Is your brand incorporating video in its marketing strategy? Are you maximizing ....
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Channel Marketing Best Practices | Promoting webinars: tips for maximizing attendance and engagement
We’re all busy and have screen time and virtual meeting burnout, so enticing folks to ....
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Communicate – The Third Stop in the 5 C’s of Successful Channel Marketing Programs
We’re cruising our way through the 5 C’s of Successful Channel Marketing Programs ....
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The Crowd has Spoken! StructuredWeb Recognized as a Leader in the G2 TCMA Grid Report for Enterprise Companies
We are delighted to share that StructuredWeb was named a “Leader” in the Through-Channel ....
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Connect — Second Stop in the 5 C’s of Successful Channel Marketing Programs
Welcome to the next in our series highlighting the Five C’s of Channel Marketing: Create, Connect ....
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Channel Marketing Best Practices | Five Tips for Social Media Marketing
Channel partners understand that social media marketing should be a vital (and completely free) part ....
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Create — First stop in the 5 C’s of successful channel marketing programs
Last time, I introduced you to the Five C’s of Channel Marketing: Create, Connect, Communicate ....
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How the 5 C’s help big technology brands deliver channel marketing success
Did you invest more in sales and marketing programs directed at your channel partners this year ....
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Channel Marketing Best Practices | 8 Ways to Improve Email Deliverability Rates
Email is one of the most effective tools marketers possess — for the simple reason that ....
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Video Personalization Helps Your Channel Partners Capture the Limelight
Of course, right now you’re spending a few moments reading this, but you’re likely to spend ....
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A decade of giving thanks and making a difference with FeedingNYC
The organization was founded in 2001 by Robert LoCasio, a close friend and the CEO of LivePerson ....
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StructuredWeb October Release
Customer feedback fuels our development. Sure, we come up with plenty of great features ....
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Come visit and say hello to our friendly, new StructuredWeb site
You know how when you get something new, you just can’t wait to show it off? We’re feeling a bit that ....
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