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Made to order

The most comprehensive channel marketing automation platform

By combining a flexible platform, proven go-to-market strategies and world-class service, StructuredWeb continues to earn the trust of the world’s leading tech companies, helping to power their channel business by empowering their channel partners.

What makes StructuredWeb the Leading TCMA?

StructuredWeb's strategy in the TCMA space centers around two core focus areas: simplifying channel marketing and adding value for all types of partners. This focus ensures partners benefit from powerful, tailored marketing solutions, setting new standards for excellence in channel marketing.

FIRST OF ITS KIND ChannelGPT

ChannelGPT is the first and only Channel Content Generation Engine that utilizes advanced generative AI to transform the way vendors, distributors, and their channel partners create and distribute high-quality, customized marketing materials.

With ChannelGPT, vendors can easily upload all their general marketing and product content and watch the system learn and generate a diverse range of marketing assets that cater to their ecosystem.

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Some of our leading technology customers
IBM Service Now Ingram Micro Google Veeam Apc Zoom Procore UI Path Tata
Energize

Energize

Partner demand generation

  • Simple setup for faster time to market
  • Integrated, always-on campaigns
  • Cobrandable, editable templates
  • Multi-format content syndication
  • Custom dashboards and reports
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Strengthen

Strengthen

Partner engagement

  • Hybrid engagement models
  • Personalized portal experience
  • Support for customers and partners
  • Custom communications and alerts
  • On-demand training

 

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Grow

Grow

Channel revenue

  • Customizable partner enablement
  • Integrated lead management
  • Integrated opportunities management
  • Fully extensible to third-party apps
  • Robust performance reports
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Go to Market Key Numbers
Key numbers

20+

Years experience in channel marketing

60+

Countries available in

200+

Leading tech brands supported

100,000+

Channel partners enabled

Providing integrated go-to-market capabilities

Channel marketing

Empower thousands of channel partners to reach and win more customers through localized, ready-made and multi-touch campaigns.

Channel sales

Streamline data to gain visibility and maximize revenue with co-brandable collateral, integrated sales processes and actionable insights.

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A flexible platform for channel-driven companies

The channel business is high speed and high competition. To build, grow and scale a profitable channel, enterprises turn to StructuredWeb. Our channel-centric platform leverages world-class technologies and services empowering you — and your partners — with localized, multi-touch, always-on marketing strategies that reach, win and retain today’s customers.

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  • Lead distribution, scoring & nurturing
  • Lead tracking and reporting
  • Notification alerts
  • Lead pass, share and referral program
  • Deal registration
  • Appointment scheduling
  • Opportunity probability scoring
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  • Intuitive dashboards for fast actionable insights
  • Standard and custom reports at aggregate, partner, campaign and tactic level
  • Partner portal analytics to track partner adoption and activity
  • Integrated with Tableau analytics
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What analysts and customers are saying

When some of the world’s most successful technology companies share something in common — it’s likely something worth knowing about. We’re proud to serve leading global brands as they in turn serve their channel partners. Together we provide the experience and the platform to power their channel to drive new revenue.

[StructuredWeb] has launched some of the industry’s most interesting businesses... (It) differentiates via its singular focus on the high-tech industry. With lead nurturing, scoring, advanced analytics, and some predictive/prescriptive elements, the solution well suits traditional tech marketing use cases.

Jay McBain and Lori Wizdo

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

As we grew and added more partners, we needed to provide them with a globally-capable digital hub that could support every aspect of their sales and marketing efforts. And support them across 10 languages and 60 markets. With StructuredWeb, we built and launched a successful Go-To-Market Hub for our channel partners to access tools and content and a Go-To-Market Builder for our vendors to manage their content offerings.

Rahul Bhavsar

Exec. Director, Global Platform Strategy

Case Study

StructuredWeb is the only platform designed to support the two-tiered distribution model we see in the IT channel space. The technology gave us the flexibility and scalability we were looking for to manage and execute multi-tiered channel programs. Further, the platform allows us to create fully-customized and integrated campaigns for top tier partners, while at the same time providing smaller partners with more scalable, ready-made campaigns.

Randy Sasaki

Partner

Case Study

We have ambitious goals for our channel marketing activities and explored two other automation platforms attempting to bring all our initiatives under one roof. However, until StructuredWeb, nothing else came close. The technology provided through the StructuredWeb platform takes ThroughChannel Marketing to a whole new level and pushes the boundaries of what can be achieved for IT security resellers and vendors.

Barry Mattacott

Marketing Director

Case Study
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